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January 4, 2023

How to Start a Profitable Snow Removal Business in Ontario

Canadian winters are unpredictable. Just when you think the snow has stopped falling, a blizzard comes unexpectedly. Due to the high volume of snow and ice that blocks roads and properties, removing snow can be a hassle for many. But if you’re willing to put in the time and effort, you can turn these struggles into a profitable venture by starting a snow removal business.

If you’ve been interested in this industry for some time, you’ve probably looked up “How to start a snow removal business” a few times on the internet. If you answered “yes” to that, then you’ve come to the right place.

In this blog, we’ll show you how you can get started in the snow removal industry, what to expect, which tools to invest in, and how to protect yourself from financial liabilities that may come your way.

   1. Do Your Market Research

Start by deciding on the area(s) you want to provide your services in to narrow down where your customer base will be. Ask yourself questions such as the kind of customers you want, what services you think they need, and what kind of solution you can provide to lessen their burden.

Research the market thoroughly, and include age demographics, income, and whether the properties are residential, commercial, or government-owned. Knowing the market (and by association, your future customers) is essential for the success of your business.

Additionally, familiarizing yourself with the local area will really benefit your future business operations. Snow and ice are dangerous elements to work with—and familiarity with the area can help make a huge difference.

   2. Set a Vision for Your Snow Removal Business

What are your short-term and long-term goals for your business? Is it to earn extra income? Or do you plan on turning your snow removal business into a commercial enterprise one day?

Answering these questions can help you shape your business, narrow down goals, and prepare the right paperwork to start your venture.

Moreover, this can also help you draft a snow removal business plan that you can always refer back to as you go along. Set realistic goals and include marketing strategies that reflect your standards and the values you’ve set for your business.

   3. Prepare A Budget

No matter how humble the vision for your business is, at the end of the day, you’ll want to make a good profit. The problem is that it costs money to get things up and running. You need to budget your finances accordingly and consider licensing, tools, and equipment rental fees thoroughly. This will dictate the size of your business, how many clients you can handle, and set the capital you need to start your new project.

Your finances should go hand-in-hand with your business plan, so make sure you’re not overspending before you can make a profit.

   4. Protect Your Business With the Right Insurance Policy

Before anything else, make sure your expenses are covered in case of an accident or a lawsuit. As a commercial operation, your business is vulnerable to financial liabilities coming from unfortunate incidents. Slipping on ice and damaging other people’s property are two of the most common instances where a lawsuit could be filed against you. Once that happens, the legal fees alone can bankrupt you for good.

With a personalized snow removal insurance policy you can secure your business’s future even amidst unfortunate circumstances.

   5. Get the Right License, Tools, and Equipment

Your tools and equipment are the bread and butter of your business. Make a detailed list of everything you need before purchasing anything. Different clients or properties may need varying solutions, so take time to research the best equipment for snow removal.

Additionally, make sure you have money saved in case you need to repair or maintain any of your tools and equipment. Having the right insurance policy, however, saves you the time, effort, and stress of overseeing these incidents yourself.

Lastly, inquire about license requirements for your business. Check the local laws, rules, and regulations thoroughly, and don’t forget to register your company.

 A person using snow removal equipment

   6. Invest in a Marketing Strategy

Once you’re covered with a proper insurance policy, it’s time to get into the nitty-gritty. Leverage the power of the internet and how it makes it so convenient to connect with people in your area. Getting your name out there, however, requires a solid marketing approach.

Five people having a marketing strategy meeting

You might want to consider investing in a branding strategy or marketing campaign. Search engine optimization and paid social advertising is a great way to promote your business, and it starts with a great website. This will be your “business card” on the internet, so it should reflect your brand.

Next up, elevate your business in social media spaces. From the tone to the colour and graphics, keep in mind that it’s best to keep everything consistent across your website and social media accounts—it’s a great way to establish your brand and get people to remember you.

   7. Hire Employees—You Need Them

Just like the adage “no man is an island,” your business requires trustworthy employees who can help you out. To grow your business, you need to manage your time wisely. You won’t be able to do that if you’re a one-man or one-woman show. Not to mention, the effort it takes to run operations alone can take a toll on your physical health, so it’s best not to risk it.

Invest in their training, including health and safety requirements, to minimize risks once your snow removal business is running.

Get Personalized Insurance for Your Snow Removal Business

Unpredictable weather conditions and slippery roads are hazards you’ll face on the job. Now that you know how to start a snow removal business, it’s time to protect yourself with the right insurance policy that will keep liabilities under control.

Contractors Insurance is an award-winning insurance brokerage firm that’s trusted by many—from contractors and tradespeople to professionals. We specialize in putting together personalized insurance packages that target the unique needs of your snowplow business.

If you would like to learn more or if you have questions for us, please feel free to reach out to our team for a free insurance quote.


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